Showing posts with label Selling. Show all posts
Showing posts with label Selling. Show all posts

Sunday, November 11, 2012

Earn Money Online by Selling Wholesale Gifts

Ever since the internet came into being, it has opened up plenty of money-making opportunities. People have been trying to grab up every opportunity to jump on to a method to earn money online. They are fed up of trying to earn money through mundane day jobs. First of all, day jobs aren't as exciting as having your own business. There is very less control over the kind of work you want to do and the amount of money you make every month through a job. Job appraisals don't usually give you the salary hikes you want. Job timings can also be a big turn-off. People want to have work timings with which they are comfortable. Jobs don't usually provide flexible work timings. Also, the concept of working for five days and being free for 2 days is not great.

Earning money through a business is a better alternative than a 9-to-5 job. With a business, you have better control on the kind of work you do, work timings, money you earn etc. But, setting up a physical business involves lots of start-up costs. Maintaining a physical business can get stressful if you do not know what you are doing. You may end up losing money. You need to choose a business model that you can scale up easily. However, scaling is very difficult with a physical business.

Setting up an online business is much better than setting up a physical business. The start-up costs are very less compared to a physical business. As a matter of fact, you can earn money online without even investing any money. You can also scale things online easily. Maintenance costs are also quite low.

People normally think that they need to have websites in order to earn money online. E-commerce sites like eBay allow you to earn money online even without a website. There are many sites similar to eBay which allow you to set-up shops, but eBay seems to be the best and the most popular among them. You can buy wholesale gifts from a wholesale vendor and sell them on eBay for retail prices.

However, when you sell products on eBay, you still end up relinquishing control over your business. It may be alright if you don't have any money to invest. But, if you have money, setting up your own websites is the best way to go. There are plenty of vendors offering wholesale gifts for great prices. You can set up a unique site featuring the wholesale gifts that you have bought from a vendor.

You may not get any sales immediately. But, there is a lot of demand for gifts and if you follow good online marketing strategies, you can definitely earn money online by selling gifts.

If you are confused about where to purchase wholesale gifts so that you can set up online shops featuring those gifts, then you may want to check out the following link - http://www.luckieswholesalegifts.co.uk/wholesale-gifts-4/


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Sunday, October 14, 2012

Engaging the Heart and Mind - The Art of Selling Your Story

Everyone has a story. Since the dawn of man, storytelling has become an art that evokes emotions and compels action and empathy from the direction of the artist. In many ways, the medium is the message and the true art is opening the hearts and minds of the listeners and turning them on to engagement. Once in "story mode," people tend to let their guard down and begin to shape opinions and beliefs around the information they are given. And timing is everything- The window of opportunity to engage story mode can be as small as a tweet or as long as a meeting. After all, there can never be a connection without that initial acceptance of possibility and desire to continue down the path.

Pardon the nerdy references, but what is it that makes people connect with the hero's journey and characters such as Luke Skywalker or Frodo Baggins? Is it the rise of an unsung hero? Or Is it the humility in seeing the unfortunate events in someone's life and the common thread of success in the face of adversity? And if those are true, how can you instill the motifs into your story? It's not always easy to open up and shed light on the darker side of what makes success possible, but it's what makes you human. Maybe you didn't have your family massacred by Storm Troopers, and I pray that's not the case, but you have conquered where many have failed and that enables you to tell your own hero's tale. The same goes for your business and the customers you've helped in the past.

Speaking to the customers involves both personal and business dynamics. How does your individual story construct significance in the minds of the listeners? Is it one of trials and success, or failures and defeat? When you transition to the larger picture, is your company trying to sell the most products, or trying to help the most people drive their own success? There's a subtle difference in those two ideologies and they push different agendas. The way your see the world shapes your reality, and though that notion is ripe with cliche, the view you have will dictate your future. Every moment and every connection is a chance to learn something new and share the human experience. If what you happen to be selling is of value, the desire to buy will come naturally.

Nobody likes to be sold to. As soon as you're labeled a salesperson, walls go up and people shut down. The art of selling is a dance that can't begin without the backdrop of friendship or openness. A good tactic to start the process is to shed light on yourself through small-talk in a way that's inviting your colleague to reciprocate. Through communication you can determine what drives a person, what keeps them up at night and if there's a way you can help make their life better. Starting at the human level is a much more effective, yet indirect approach to finding the information you need and communicating to a target audience. If instead you were to start by asking for a sale, a job or to become friends on the spot, chances are it would quickly go south.

There are countless examples of the failure to communicate a story. Look at any company spamming sales material onto social media channels. Where's the connection? Where's the value? Who is even talking? It's hard to make a connection to a faceless avatar, and even harder when that avatar isn't interested in talking with you. Salespeople have the added challenge of prospecting, where social media is designed to leave the door open with an inviting sign made of rich content and friendly interactions. In my mind marketing and sales are brothers in arms, and though the tactics differ, the strategies revolve around creating and delivering value in the minds of the customers. Creating value is impossible if no one is listening.

There's a hero in every good story, but the heart-felt ending has no emotional pull without the beginning. Would the Death Star blowing up from a proton torpedo evoke cheers from an audience without the preceding struggle? Absolutely not. Where you are and what you're doing has little meaning without the frame of the events that got you here. If someone is going to take the time to listen, be sure to tell them the real important parts that set up the here and now. Often people will decide to buy in before even knowing the nitty-gritty details because they feel a connection. So don't spoil that opportunity with a pre-emptive sales pitch. Instead, develop creative hooks to get the conversation started and guide the flow towards your objectives.

So what's your story?


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